The Virginias first private company to invest in the new generation of startups, Windermere Research, is planning to launch a new company with more than a dozen offices in California, Oregon, Nevada and Florida.
The venture is focused on creating software that would help businesses better manage their websites, according to people familiar with the plans.
The company, Winderbere, will be based in Virginia and has offices in Nevada, California and Nevada, said a person familiar with plans.
A spokeswoman for Windermre declined to comment.
The Palo Alto-based company, which specializes in helping businesses better track their online traffic, has also begun work to create a platform that could help companies collect and report on data about visitors.
The platform, called EngageX, is being developed by a team of entrepreneurs at Windermres offices in Virginia, California, Nevada, and Florida, said people familiar, and could be completed by early next year.
It is the latest in a growing list of projects to use technology to improve the performance of websites.
Windermertes new product, Engage X, could be used by the company to better identify potential customers and help them find and contact customers, said the people, who asked not to be identified discussing the private business plans.
Engage is part of the new wave of digital-native software designed to help businesses manage online campaigns, according the people.
The software has been developed by Windermers team in Virginia.
It allows companies to create customized versions of their websites with customized templates and a database of customer information, according Windermire.
“EngageX will help businesses in every market in the country get their online experience back to where it was before they had to spend hundreds of thousands of dollars,” said Michael Wessel, a spokesman for Windermere Research.
“We believe Engage will become the foundation of a new generation for businesses to grow online.”
The company is not alone.
Facebook is building a cloud-based platform that will let businesses manage and share online information with customers, according a company official.
“The power of the cloud is that you can do more with less,” the official said.
Facebook also has a suite of software that it has been using for years to better manage its online advertising.
Its new platform is part a broader effort to better align with online businesses and customers, and it is a result of a collaboration between Facebook and other companies, including Airbnb.
Airbnb also is using technology to help better manage user activity on its site.
“As an online business, we need to be able to better communicate with customers,” said the official, who declined to be named.
Airbnb said it has built a cloud solution to help its users manage their online activities.
Airbnb is using the technology to make it easier for its users to find and book a hotel.
The San Francisco-based online platform, which offers hotels in the United States, Canada, Australia and New Zealand, said last year it was partnering with software company Microsoft to help the company better manage data on how people are visiting its sites.
Airbnb declined to say whether it would use Engage to improve its online services.
Engaged.com, a new site for online businesses that was launched earlier this month, allows users to build personalized profiles for themselves and others and share the information with others, including with each other.
The new site, which is expected to launch later this year, is expected for businesses and small businesses that have been trying to get into the business of building online businesses.
Engagement.com has a mobile app, which allows people to add their name to an online group that is managed by the service.
In addition, people can subscribe to a mailing list, which provides an email address to people who have subscribed.
The site also lets people manage their own accounts.
“You can’t build an online platform without a good digital marketing strategy, and we are making it easier and more accessible to help our customers get started,” said Chris Phelan, chief operating officer of Engaged, a company that was founded by Matt Kucher, an early investor in Facebook and the company that owns Airbnb.
Phelang said Engaged’s technology is also being used by several companies.
“This is a new era of the online marketplace.
It’s really exciting for us,” he said.
“I don’t think there’s a better time for us to start.”